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Here are a few tips to help you stay on the right path when it comes to creating powerful and effective digital case presentations.

1. Less is more.  Too much animation, sound effects, objects, text, etc., can overwhelm your patient, diluting your overall message.
2. The total amount of time you or a team member should invest into one digital case presentation is approximately 35 minutes.
3. Use PowerPoint templates to minimize the time you put into creating the presentation.  Why reinvent the wheel?
4. When altering an image to show potential cosmetic results, remember the purpose is to give the patient an idea of what he or she would look like with cosmetic dentistry.  It is not a diagnostic tool.
5. The patient photos need to show his or her teeth.  Sounds simple and like common sense.  However, we see photos all the time where the patient is not smiling that are being used.

For more information on Jameson Marketing and Digital Case Presentation services, visit www.jamesonmanagement.com.

By Misty Clark

This is pretty darn cool. The lab of William Fray, Ph D and Leah Hanson, Ph D at Regions Hospital in St. Paul were pleased when their employee, Neil Johnson, discovered that lidocaine or xylocaine inhaled through the nose of laboratory rats ran down the trigeminal nerve to numb the teeth, jaws, and mouths. The results were 20 times stronger than when the same medications were administered to the brain or in the blood.

In addition to using the new discovery for numbing dental patients during procedures, the technique may be used to treat dental phobia, severe facial pain, migraine headaches, and other problems. [Read more →]

“Dental Assisting Digest” compiled the top ten things dental assistants want their dentists to know. At the top of the list? You guessed it. Compensation. Assistants want to be paid well for their work. But how can you pay out when money isn’t coming in, at least not like it used to? Let’s see what the experts have to say about it…

Linda Miles, formerly of Linda Miles & Associates and creator of Speaking and Consulting Network, says that 70% of dental practices have reduced hours, laid off employees, cut benefits, or put a freeze on raises. In “Times are tough – no raises this year,” Linda tells us that salary increases for dental professionals may not happen this year because of our lagging economy. She says that merit raises are a much better option than cost of living raises for everyone. Linda believes that merit is based on four key components: attitude, responsibilities, performance, and the health of the practice. Read Linda’s article here, at Dentistry IQ. [Read more →]

Emphasizing the Strengths; the Secret of Successful Dental Teamwork

“Every team works best when the members of the team have clearly defined and understood roles. Some do one thing, others do another. One isn’t better or more important than the other, just different. When teams operate out of their strengths and in their roles, they win”.  These are the words of famous American motivational coach, Chris Widener.  And they are never truer than in the business of dentistry.

We are all very aware of the economic downturn we are facing today and likely feeling the effect in our own businesses.  Many practices are reporting a higher than usual cancellation rate and a plummeting case acceptance rate.  What can we do to combat this trend? [Read more →]