Rolf Smith The Seven Levels of Change:

Level 1: Effectiveness - Doing the right things.
Level 2: Efficiency - Doing the right things right
Level 3: Improving - Doing things better
Level 4: Cutting - Doing away with things
Level 5: Adapting - Doing things other people are doing
Level 6: Different - Doing things no one else is doing
Level 7: Impossible - Doing things that can’t be done

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