This ad is a co-op ad with all of the doctors involved sharing the cost. It is right across from the cross word puzzle in Delta’s Sky Magazine.
Delta Sky Magazine ad
October 2nd, 2005 · 1 Comment
Tags: Downloads · Marketing · New Patients · Uncategorized
1 response so far ↓
1 Ralph Laurie // Oct 3, 2005 at 9:33 am
Tom,
I really like this ad. It’s about time that somebody finally spelled out what LVI is. The TV commericals say contact your LVI dentist but the watcher doesn’t have a clue what an LVI is! I would suggest that after saying Las Vegas Institute that you put (LVI). Your later reference says LVI but the consumer may not relate it back to your full description.
Just my thoughts from a marketing guy and a patient.
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