You’ve invested in a fabulous website to promote your practice online. After all, it’s the thing to do. Everyone’s online these days – at least everyone who you want to attract to your practice. The problem is, no matter how sensational your website, it is potentially competing with every other dental website in the world. [...]

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By now all dental offices should have and see the value of a web site. A really nice, flashy web site is terrific BUT if no one ever finds it what good is it to the bottom dollar of your practice. You have to know how to drive the general public to your site so [...]

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Web Optimization on DVD
 
This three DVD set of the August 4, 2006 lecture in Los Angelas will shoot you web page to the top in search engine listings.
 
You will learn about:
 
-Trends in marketing
-Internet Demographics and why they are perfect for a dental practice
-Domain names - how to get good one’s and what is a good [...]

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Here area few vital items that should be included in that Initial New Patient Telephone Contact:
 

Name
Referral Source
Practice Descriptive Statement
Reason For Appointment
Home Address
All Contact #’s for verification
Credit Card Number to Reserve Appointment Non Refundable if no show
Packet if Time
Web site Address to Fill Out Forms On Line
Info Must be at Office 48 Hrs in advance
Initial Feeling Regarding [...]

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I covered the exhibit floor at the AACD meeting in San Diego in May 2006 and found the best new and innovative products.  This podcast is a series of five minute interviews with the representatives of these products.  There is information on web sites, electronic patient communication, skin treatments, digital photography, new whitening systems, electronic [...]

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We just finished another Digital Dentistry course at my office in Cincinnati today.  The course was full of great content on web marketing, cameras, digital case presentation, and digital gadgets.  Our next course will be on February 3, 2006 in Cincinnati.  We limit this course to 6 people to keep it focused.  Info on www.Tomhedge.com

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We have all been on other forums where anyone can post anything about anyone. This often leads to angry and self-ritious grandstanding. In other words, confrontation for the sake of protecting ones turf, as opposed to simply sharing ideas for the simple sake of helping others. All the authors of this forum have the obligation [...]

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Dr. Tom Hedge interviews Dr. Steve Marcus, of Cherry Hill, New Jersey. Steve has evolved his practice and professional life by getting involved with internet forums and advanced continuing education courses. He tells us his story over 35 minutes of great tips and suggestions of how to be a better dentist.

www.cent4dent.com
www.caesy.com
www.genr8tnext.com
www.dawsoncenter.com

Download the Podcast Interview

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To all of you who still do not have a web site; here is another reason to get one NOW!!! Communication with you patients, new and current. This weekend I received two phone calls from “new” patients who are interested in getting dentistry done that they have put off. They both stated that they had found the [...]

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 November 11, 2005 A one day course in Cincinnati at Dr. Hedge’s office, packed full of information on Digital Dentistry. The morning lecture/roundtable discussion is followed by a hands on session in our office with clinical and portrait photography. This is followed up with a demonstration of imaging and Power Point. Course is limited to [...]

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