Search engine optimization is defined by Dictionary.com as: "(n) the process of choosing targeted keywords and keyword phrases related to a Web site so the site will rank high when those terms are part of a Web search." If you have a dental practice website, you need to know what SEO is, why it’s important, [...]

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The article "I Want to Do the Big Cases!" by Gary M. DeWood, DDS, an Ohio Dentist, in Dental Economics (Nov 2007) is a wonderful self-evaluation piece in which a dentist with big aspirations finds a golden nugget among life’s stony stream: "It’s not about me!" And while this is an important life lesson kin [...]

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Do you still purchase Yellow Page advertising? How’s that working for you? According to technological guru and long-time dentist Dr. Paul Feuerstein, "People who seek dentists (or just about anyone or anything) today use the Internet." (Dental Economics, September 2007) Dr. Feuerstein’s small, basic Yellow Page ad costs nearly two-thousand dollars per year. Compare this [...]

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By now all dental offices should have and see the value of a web site. A really nice, flashy web site is terrific BUT if no one ever finds it what good is it to the bottom dollar of your practice. You have to know how to drive the general public to your site so [...]

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Web Optimization on DVD
 
This three DVD set of the August 4, 2006 lecture in Los Angelas will shoot you web page to the top in search engine listings.
 
You will learn about:
 
-Trends in marketing
-Internet Demographics and why they are perfect for a dental practice
-Domain names - how to get good one’s and what is a good [...]

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Here area few vital items that should be included in that Initial New Patient Telephone Contact:
 

Name
Referral Source
Practice Descriptive Statement
Reason For Appointment
Home Address
All Contact #’s for verification
Credit Card Number to Reserve Appointment Non Refundable if no show
Packet if Time
Web site Address to Fill Out Forms On Line
Info Must be at Office 48 Hrs in advance
Initial Feeling Regarding [...]

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I covered the exhibit floor at the AACD meeting in San Diego in May 2006 and found the best new and innovative products.  This podcast is a series of five minute interviews with the representatives of these products.  There is information on web sites, electronic patient communication, skin treatments, digital photography, new whitening systems, electronic [...]

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I  have finalized a location for my Web Optimization seminar in Chicago on January 13, 2006.  It will be held at The Wyndham Chicago, which is one block off Michigan Ave in the middle of the Magnificent Mile.  The Wyndham is in the same building as the Capitol Grill.    Chicago is still decorated for XMAS [...]

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We just finished another Digital Dentistry course at my office in Cincinnati today.  The course was full of great content on web marketing, cameras, digital case presentation, and digital gadgets.  Our next course will be on February 3, 2006 in Cincinnati.  We limit this course to 6 people to keep it focused.  Info on www.Tomhedge.com

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We have all been on other forums where anyone can post anything about anyone. This often leads to angry and self-ritious grandstanding. In other words, confrontation for the sake of protecting ones turf, as opposed to simply sharing ideas for the simple sake of helping others. All the authors of this forum have the obligation [...]

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