Have you ever been to a Website and felt like you’re being pummeled with information? Where do you begin? What do you click first? Long paragraphs, longer pages… Do you really have time for this? Do your patients?

When a guy sits down at a home computer to find a dentist, he is looking for a [...]

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A patient who has done half of a full-mouth rehab with you walks in one day and says she wants her dental records transferred to another dentist. “Who is it?” you ask, a bit miffed. You’ve never heard of him! You’ve worked so hard to build a great plan for long-term success for this patient. [...]

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If you invest in a website, how will the right people find it? The Internet is enormous, with information available to people across the globe. Your audience, your target market, consists of a little piece of the globe, most likely. To ensure that your site is found by search engines, you need to begin with [...]

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It’s what you want – a website that turns up on the first page, if not the number one result, in Google or Yahoo searches. Sounds easy enough. Sounds like you should be able to just purchase that location; after all, this is advertising, right? It’s not quite that simple. And if someone says that [...]

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So you want a website. It’s about time. To claim your bit of real estate on the Internet, you must purchase a domain name, create a site, upload it, and have the site hosted. (If your site is not hosted, it will not be online.) Though hosting is a service, there are [...]

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This week, DentalBlogs.com is going to delve into the giant, and often overwhelming, World Wide Web. A dental practice website can be a valuable tool for marketing, interacting with patients efficiently, and introducing your office to potential patients. But the Internet is a foreign world to many dentists. As the week progresses, check back here [...]

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Your practice is unique; your patients are unique. It makes perfect sense that your website, the face of your company online, the interactive media that defines your business, should also be unique. So what can you do to make sure that your website doesn’t look like all the others? Unless you’re a computer whiz, you [...]

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If you don’t already have a practice website, you’ve probably thought about it. In this day and age, patients expect dentists to be online. Not only does a good website prove that you’re technically on the ball, but it also gives the impression that you want to service people well. I have actually been told [...]

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Search engine optimization is defined by Dictionary.com as: "(n) the process of choosing targeted keywords and keyword phrases related to a Web site so the site will rank high when those terms are part of a Web search." If you have a dental practice website, you need to know what SEO is, why it’s important, [...]

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The article "I Want to Do the Big Cases!" by Gary M. DeWood, DDS, an Ohio Dentist, in Dental Economics (Nov 2007) is a wonderful self-evaluation piece in which a dentist with big aspirations finds a golden nugget among life’s stony stream: "It’s not about me!" And while this is an important life lesson kin [...]

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