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Google offers some pretty cool FREE tools that you may want to get on board with, primarily Google Local and Google Alerts.
Google Local (Google Maps or Google Places)
This little tool will get your business on the map. The Google Map.
If you don’t claim your listing, someone else may. And there’s nothing you can do about [...]

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We can talk about whether Facebook and Twitter are good for dental marketing all day long, and everyone has an opinion…
“I believe social media is one of the most important marketing tools to emerge since the creation of the World Wide Web.”
~ Fred Joyal’s Blog
“No online social networking personally or professionally anymore. Most of [...]

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If you aren’t yet familiar with Microsoft’s HealthVault, you will probably be more than slightly impressed after watching the introduction video. Health Vault is a free, interactive website where patients can safely store family health records for quick access. But HealthVault offers a lot more than record storage.
On HealthVault, individuals can set and monitor weight, [...]

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These days, access to information is everything. For dentists, practice marketing in the Internet age is evolving constantly and quickly. TNT Dental, the premier dental website and marketing company, has taken dental marketing to the next level with TNT.mobile.
It’s all about the apps.
Fact: In only nine months, iPod app downloads topped one billion.
What is an [...]

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On the Internet these days, videos are a hit. YouTube is the second largest search engine on the planet. If you’re not using video testimonials on your website, you’re missing out on potential customers. For years, marketers have known that the best advertising is word of mouth. Good patients usually refer other good patients. That [...]

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This week, TNT Dental’s Tips Blog brings us great information about website testimonials. Did you know that 70% of people trust the personal opinions they read online? Or that the Texas Dental Association’s marketing guidelines prohibit testimonials in dentists’ advertising?
The article also features a downloadable pdf of a testimonial questionnaire for your patients – free! [...]

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If your dental website, blog, print, radio, or other advertising features testimonials, be aware of the FTC guidelines that went into effect late last year. Not knowing the rules won’t save you from a potential $16K daily fine that could be imposed for every infraction. That packs a punch!
For dentists, the first point of reference [...]

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Our friends at TNT offer a wealth of information for dentists who want to play it safe while becoming wildly popular online. Check out the last two blog posts at http://tips.tntdental.com/, and learn how to avoid big fines for copyright infringement. You’ll also find 5 great tips for boosting your dental website’s SEO strategy.

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This week, the TNT Tips blog brings us 10 sensational tips that will help you know what to do with Facebook and social networking. From “what is Facebook” to “what do I post?” to “I don’t have time!” – all of your questions are addressed in this one simple article.
Take a look for yourself, then [...]

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If you’re still asking yourself questions like…

What’s the big deal about Facebook?
If Baby Boomers don’t Facebook much, and they’re my ideal clientele, what’s the point?
Why would I waste time chatting online when I could be working?
How am I supposed to make time to blog and network? I’m a doctor, for goodness’ sake!

…watch this video. The [...]

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