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In “Dentists work on reducing costs” by Arlene Furlong, an article posted on the American Dental Association’s website, we’re told that dentists are making these changes to weather the economic storm:

Adding or Adjusting Hours of Operation
Adding Services
Hiring Associates (for extended hours & services)
Do More General Dentistry
Cut Overhead
Cut Staff Hours
Fully Use Assistants & Hygienists

Tips from the [...]

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This week, TNT Dental’s Tips blog shares 5 secrets to using your website to promote new services, technology, or products. The tips are great, so if you have a website, be sure to check it out. If you don’t have a website…get in the game!  http://tips.tntdental.com

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The pros at TNT Dental tell us, “you can lead a patient to your website, but you can’t make ‘em stay.” That’s not to say your potential patients are horses, but there’s some truth in the statement. This week, in the TNT Tips Blog, you’ll find expert advice regarding no-nos! and yes-yesses! for building a [...]

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Today, a Web Exclusive article, “When patients know more than you,” posted on www.DentalProductsReport.com. In it, Senior Editor Noah Levine tells us that a survey by Pew Internet Project reported 75-80% of Internet users look for medical information online.
Question is, does the vast medical and dental information on the Internet educate and inform patients well? [...]

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Remember when DentalBlogs covered the new oral cancer screening technology, Identafi? Well, the maker of Identafi, Trimira, is now offering FREE (that’s right, free) clinical pictures of oral cancer cases. If you have a dental website, you may know just how difficult it can be to get your hands on quality clinical photos. Trimira has [...]

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You’re probably familiar with the popular patient education programs that include a DVD to play on loop in your lobby. While these systems are great, there’s a new option that has taken patient education to a more personal level. Lobby Vision is a custom video that can feature information about your team, your tools, your procedures, and your office – rather than generalities. This personalized approach to patient education is a favorite with Dr. Henry Pinkey. Read his testimonial below.

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DentalBlogs has covered VSling video testimonials by Smile Reminder in the past, but now we bring you a visual explanation. Let us introduce Robbie Warren who’ll tell you about VSling. We met Robbie at the Star of the South Meeting in Houston on April 18th.

Get the Flash Player to see the wordTube Media Player.

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Press Release from Dentaltown…
KaVo DIAGNOdent® is on Facebook
Lake Zurich, IL – April 8, 2009 – KaVo Dental launches DIAGNOdent on Facebook, the immensely popular social networking platform on the internet. The pages feature the DIAGNOdent Laser Caries Detection Aid. The DIAGNOdent is a caries detection device that uses laser fluorescence to aid in the diagnosis [...]

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First of all, if you are unfamiliar with Facebook, join up for free at www.facebook.com, if for no other reason than to say you did! Facebook is a social media website where people across the globe post profiles and connect with other folks. Facebook is a form of “social media.” Some people use social media as a business marketing tool. The question is, do dentists do social media?

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You may think that “free advertising” is a scam or an oxymoron. You’d never find truly free advertising in this day and age! Everyone’s out to make a buck (even you)… Never say never.

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