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Transworld Systems White Paper Dental
Visit www.web.transworldsystems.com/douggraham/ for more information.

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What does Frank Sinatra have to do with your practice? Follow his lead and you may see your case acceptance numbers rise dramatically. Using the Sinatra Principle, Ken Runkle presents 4 Proven Steps to increasing case acceptance that will have more patients saying “Yes!” right away.

Read the entire article.
Listen to the companion [...]

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These days, access to information is everything. For dentists, practice marketing in the Internet age is evolving constantly and quickly. TNT Dental, the premier dental website and marketing company, has taken dental marketing to the next level with TNT.mobile.
It’s all about the apps.
Fact: In only nine months, iPod app downloads topped one billion.
What is an [...]

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On the Internet these days, videos are a hit. YouTube is the second largest search engine on the planet. If you’re not using video testimonials on your website, you’re missing out on potential customers. For years, marketers have known that the best advertising is word of mouth. Good patients usually refer other good patients. That [...]

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If your practice is not doubling every ten years, you may have missed opportunities along the way.  How much have missed opportunities cost you?  Where would your practice be today if you had seized a few more opportunities over the last few years? Ken Runkle has uncovered 5 Rules related to the high cost of missed opportunities.  Learn them [...]

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Emphasizing the Strengths; the Secret of Successful Dental Teamwork
“Every team works best when the members of the team have clearly defined and understood roles. Some do one thing, others do another. One isn’t better or more important than the other, just different. When teams operate out of their strengths and in their roles, they win”.  [...]

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This week, TNT Dental’s Tips Blog brings us great information about website testimonials. Did you know that 70% of people trust the personal opinions they read online? Or that the Texas Dental Association’s marketing guidelines prohibit testimonials in dentists’ advertising?
The article also features a downloadable pdf of a testimonial questionnaire for your patients – free! [...]

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If not, you’re missing out on these hot topics today:

5 Mistakes that Cost You Thousands
Dental Assistants & Case Acceptance
Fewer Teeth Linked to Heart Disease
Healthcare Reform and Dentistry
Journal of an Out-of-Work Hygienist
MacPractice for the iPad
The Going Rate for a Baby Tooth
Tomorrow’s Hot Careers: Dental Hygiene

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With so much happening in the economy and in healthcare today, you may find yourself running into more and more obstacles with your patients when it comes to case presentation and case acceptance.
Have you started hearing new objections?  Are you hearing more objections about money?  Are more concerns circling around fear for the future when [...]

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