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You may think that “free advertising” is a scam or an oxymoron. You’d never find truly free advertising in this day and age! Everyone’s out to make a buck (even you)… Never say never.

Google Maps, formerly Google Local, is free to you, but it also lines Google’s pockets, so it’s a win-win.

What is Google Maps?
First, visit http://maps.google.com if you are unfamiliar with Google Maps. This tool helps consumers find businesses anywhere on the globe. For instance, you could type in “Plano dentist” in the Google or Google Maps search bar, and the top 10 listings appear. You may click “next” to see more. Each location is marked on the map with a red pin. Believe it or not, these listings are free!

How can I take advantage of free advertising with Google Maps?
To list your practice with Google Maps, simply register your business with the company name, address, website, and profile information. You can even add coupons. Google will send you a postcard in the mail (snail mail) within a few days. Confirm your registration by entering the postcard’s code online; instructions will be provided. In about six weeks, your listing will show up on Google Maps.

People can add reviews to your listing, but you cannot remove reviews easily. There is a process for having false (not those you dislike but only those that are untrue) reviews removed, but it is a daunting process.

Editing your business information is simple. Personal profile, help, and account buttons are located on the top right of the screen when you’re logged in at Google Maps.

What Not to Do
If you try to cheat the system, Google may ban you. We advise that you be cautious and do not press your luck. If you follow these simple rules, you should be okay. However, Google rules can change.

Do Not lie or make false statements. Represent your business accurately by using the real name, address, and phone number. One phone number should be listed, even if you have multiples. In addition, list your website address directly instead of a directory page. Only post listings for businesses you own or represent.

Do Not add multiple listings for the same business. Do not post a listing for each area you serve or service you provide. Your listing will feature a description where you can list this type of information. One listing should be posted for each company, and that’s it.

Do Not post fake reviews. If many reviews are posted in a single day, or if Google determines that the reviews are not real, they will be removed. Because of this, don’t encourage all of your patients to rush to Google and post reviews. Instead, if you want to request a review, do so infrequently.

If your listing is banned, or removed, from Google, you may submit a request for re-inclusion once you comply with the guidelines. The Business Listing Quality Guidelines can be found here.