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Why Dentists Should Hook Up with Social Media

July 27th, 2009 · 7 Comments

shutterstock_30602806Social networking may not be your thing, and that’s okay. It can be difficult to keep up with daily, or even weekly, blogs and posts on Twitter, Facebook, and the many other networking sites out there in cyberspace. Even if you aren’t the tech-savvy dentist who Twitters in real time about a root canal or oral surgery case, you can benefit from hooking up with your favorite dental news sources online. Look at it this way…

Social Networking = Networking online, socially or professionally.
Social Media = News sources online.

Not a social networker? You can still take advantage of online news stories  by hooking up with social media sources. In addition to DentalBlogs, Dental Products Report, Dental Lab Products, Dental Economics, DentalCompare, and many national and local dental organizations post updates on Twitter and Facebook. As a “friend” of DentalBlogs, you can log in as often as you like to our Facebook account, and there, you’ll find the latest news from these and other important sources in the dental industry.

Here are 5 great Reasons for Becoming a DentalBlogs Friend on Facebook:

  1. You’re busy! Log in to www.facebook.com/dentalblogs any time for the latest dental news in one online location.
  2. Hook up! Ease in to social networking, if you want. You may see some of your old college pals, business associates, or networking acquaintances on our Facebook account. It’s easy to reconnect…but it’s not mandatory.
  3. More bang for your click! DentalBlogs posts one story per day on our main page, but at Facebook, we post links to hundreds of stories every month.
  4. Just what you want! On our Facebook account, you won’t have to funnel through personal posts to find the news. Instead, our page is set up so that you see only the news and related comments from our other friends.
  5. Speak your mind! Simply add a comment to tell our Facebook friends what you think about a news story.

Facebook is free. All you have to do is sign up for your own page. Once there, you can be as active or inactive as you like. When you have time, you may want to add a photo, find friends, and share an update about yourself.

www.facebook.com

Twitter is free. Like with Facebook, all you have to do is sign up.

www.twitter.com

If you do NOT want emails about posts on your social media networks, be sure to disable email alerts in your profile.

Learn more here:

Dentists on Facebook

Will Facebook Work for You?

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Tags: Administrative · Social Networking & Media

7 responses so far ↓

  • 1 D. Kellus Pruitt DDS // Jul 27, 2009 at 11:09 am

    Thanks, DentalBogs.com, for the article describing social media and dentistry. Personally, I find that Facebook is a wonderful way to renew friendships with not only classmates from dental school but classmates all the way back to grade school.

    D. Kellus Pruitt DDS

  • 2 Robert L. Smith DMD // Jul 28, 2009 at 8:49 am

    Great article and I agree 100% that social networking is a great way access and discuss current dental news. In addition to these benefits social networking is also an essential element of building a highly visible web presence for one’s own practice. Facebook, Twitter, blogging, video networking etc. are great tools to connect with prospective patients as well as current patients. These social networking tools also help with search engine optimization by driving traffic to your website which ultimately improves your Alexa ranking.

  • 3 Helaine Smith DMD // Jul 28, 2009 at 10:47 am

    I have found social media to be a huge benefit to my practice. Prospective patients watch my YouTube videos, download my e-books, and read my blog. They come in for their first visit already educated on how I can help them. Has made my job much easier — plus my practice has grown, too.

  • 4 Helaine Smith DMD // Jul 28, 2009 at 10:50 am

    How do I find Dental Blogs on Twitter? Your screen name isn’t listed here.

  • 5 Zoe Tsoraklidis // Jul 28, 2009 at 11:15 am

    Great article. You certainly have plenty to offer your Facebook subscribers and “friends” which is excellent! As strange as it may seem to newcomers to social media, Facebook and other social media sites can open doors to bring one new clients. People browse the sites of anyone they find interesting, they follow links posted and they generally follow their curiosity. FB is a great place to start and you’ve certainly made a nice comfy space for new users to visit! Good job!

  • 6 Administrator // Jul 28, 2009 at 12:02 pm

    Simply go to http://www.facebook.com/debtalblogs

  • 7 D. Kellus Pruitt DDS // Jul 28, 2009 at 4:03 pm

    Dr. Robert L. Smith, Zoe Tsoraklidis and Dr. Helaine Smith are all respected and successful dental marketing consultants who back their opinions with marketplace knowledge about how social networks can be used to attract new patients while keeping existing patients actively engaged in thinking about dental work.

    Like almost all dentists, I must compete for new patients even harder during slow times. Though I have yet to start my own Website, I have to admit that Facebook and even Twitter are gaining my consideration as marketing tools. Like the earlier guests, I think the potential is untapped.

    As I inferred in my earlier post about how Facebook helps reacquaint dental school classmates, the Internet is truly like the “Flat Earth” that author Thomas Friedman predicted over five years ago. Without a doubt, transparency – whether we invite it or not – must be respected. But don’t forget that transparency gives as much agony as it causes. Through conversations much like this, as guests of DentalBlogs.com, our individual contributions make each other more aware of our surroundings than ever before in the history of dentistry, and less vulnerable to biased information from healthcare stakeholders who might otherwise interfere with our practices.

    For example, a few weeks ago, CareCredit attracted my attention with an ad for their 24 month no-interst loan offer for dental patients. I’ve known that the FTC’s Red Flags Rule deadline is approaching, so I sent Cindy Hearn, vice president of CareCredit/GE a question asking if signing up for CareCredit would make me an FTC-covered entity – subject to inspections and additional administrative work I don’t need. It’s been weeks now and unfortunately, I haven’t yet received an answer that I can share, but with the Red Flags Rule compliance deadline in 4 days, I repeat, 4 days, Ms. Hearn, I would discourage dentists from signing a contract with CareCredit/GE until we see what happens. Why invite the FTC into your office if you don’t have to?

    It is my hope that this helps other readers who might be wondering about how the Red Flags Rule affects CareCredit signees. That’s what transparency is all about, sports fans. It can spoil almost anyone’s day.

    D. Kellus Pruitt DDS