When you refer a patient to a specialist, do you think he’ll really go? According to Kelton Research, about half of the folks (age 18-49) you refer to a specialist will ignore the suggestion. Specialists are losing revenue, and your patients could lose a hold on their oral health. How can you help the situation? After all, these are adults we’re talking about here. They can make up their own minds. I challenge you to think outside the box and try to bring your numbers up in this area. How can you help your patients understand and prioritize a specialist referral?
SOURCE: http://www.bizjournals.com/orlando/stories/2008/06/23/daily48.html
