Data base marketing is information management in its purest form. Companies use it all the time to target you for products or services they believe you will buy. For example have you ever noticed that once you buy from a catalog you immediately receive some similar catalogs or direct mail solicitations? That’s because you have exhibited a buying pattern that other companies want to cash in on.
Businesses use database marketing to target you in many ways. For example they can segment the population into groups by age, sex, locale, occupation, prior buying habits and hundreds of other categories. The needs, wants and buying habits of each group are analyzed and they are offered products or services they are likely to buy. This is a good thing. It limits the solicitations you get to things you might actually be interested in and it save businesses money by targeting likely buyers.
Once you have been using a good practice management program for a while you will have accumulated a database on your patients, which you can use in similar ways. Data base marketing combines word processing with data from the management system. To use it well you need to understand the practice data base and the merge functions of Word and e-mail.
Data Base Marketing
December 4th, 2007 · No Comments
Tags: Administrative · Just for Fun
Mini Silver Keyboard
December 4th, 2007 · No Comments
A good source for small foot print keyboards; ideal for treatment rooms.
Mini Silver Keyboard Price $79.95
Product Details
Features 11.81″W x 5.91″D x 0.71″H 88 standard size keys. Functionality of a 104 keyboard. Great for desk with limited work space. Available in PS/2, USB or USB with bilt-in Hub Scissors keycaps makes typing silent, stable and comfortable Fully compatible with Windows 95 98 Me, NT 2000 XP
Mini Silver Keyboard - See Options [1].
[1] http://www.ergonomicsmadeeasy.com/index.asp?pageaction=
Tags: Hardware · Office Design
Product - Claris i310
December 4th, 2007 · No Comments
This is simply my favorite intraoral camera. It is a simple direct USB digital camera with a good quality image and much better than average focus capacity. It sells for around $3500; but deals are available.
No docking station True digital direct plug Hi-Speed USB 2.0 connection Single Hi-Speed USB 2.0 cable connection Superior image quality and “true-to-life” color Custom designed optics Ergonomic fingertip focus and capture button on handpiece One hand operation 0.5 molar to full face focal range Detachable handpiece that weights only 2.4 oz. Auto on/off cradle No capture card required Compatible with various imaging software Easy and simple installation
Product - Claris i310 [1].
[1] http://www.sotaoptics.com/products_i310d.html
Tags: Cameras
Imprintâ„¢ 3 VPS Impression Material (by 3M ESPE)
December 4th, 2007 · Comments Off
Though 3D imaging is the wave of the future, the truth is, may dentists currently rely on impressions. REALITY NOW recently reviewed 3M ESPE’s Imprint™ 3 Impression Material and rated it 4 stars. Imprint™ 3 claims to be highly hydrophilic with excellent flowability, as well as drip resistant and flexible for minimal distortion risk. The [...]
Tags: Dental Materials · Uncategorized
Top 100
December 4th, 2007 · No Comments
I was honored to be chosen by Dentistry today as one of the Top 100 dental clinicians in America. Dentistry Today [1]
[1] http://www.denistrytoday.com/
Tags: Just for Fun
Dentrix is Vista Compatible
December 4th, 2007 · No Comments
As a Microsoft Certified Gold Partner, the Henry Schein Practice Solutions (HSPS) team has been working closely with Microsoft to develop Vista-compatible versions of our practice management and add-on software products.
Currently the Microsoft Windows XP Professional operating system is the preferred and recommended client platform for HSPS’s software applications. Although HSPS has released a Vista-compatible version of our software, you (our customer) need to know that upgrading or adding Windows Vista computers to your network requires a significant time investment on your part.
Dentrix Dental Systems [1].
[1] http://www.dentrix.com/announcements/vista/vista.asp
Tags: Software