When you hire a company to design your website, a direct mailer, or a logo, how do you determine whether the finished product will attract your target audience? One big mistake many dentists make is that they seek advice from family and friends. Why is this a problem? Your family is not your target audience, [...]

[Read more →]

A dentist’s vision is the most important aspect of his career, and it translates into how he manages his practice and his professional life.
 
I’ve seen many dentists without vision, and some who have lost their vision. Too often, we don’t spend enough time getting really clear on what we want, the kind of dentistry [...]

[Read more →]