Remember when offering "cosmetic dentistry" set your practice apart? Not many years ago, Extreme Makeover gave the American public a hunger for beautiful smiles. However, most general dentists offer cosmetic procedures now, and the underlying target for restorations, from fillings to dentures, is esthetics. Any dentist can be a "cosmetic dentist" without [...]

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Mark your calendars now. The dates are set for the 2008 Technology on the Rocks meeting in Sedona. May 28–31, 2008.

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